TSPSC Marketing Assistant Syllabus 2018 PDF | Download TSDDCF Marketing Assistant Exam Pattern

TS Dairy Marketing Assistant Syllabus & Exam Pattern 2018 | TSDDCF Download PDF

TSPSC Syllabus 2018 is available here. Telangana Public Service Commission Marketing Assistant Syllabus & Exam Pattern had given here on our website for free download. Candidates who are applied for TSPSC Marketing Assistant () Recruitment have started their Exam preparation for the Written Test must download the pdf of TSPSC Marketing Assistant Exam Syllabus and Exam Pattern pdf for free download. All those applicants can check the TSPSC Syllabus and can download. Here, we are providing the TSPSC Marketing Assistant Previous papers along with solutions. Click the below links to download the TSPSCL Marketing Assistant Previous Papers, Syllabus and Exam Pattern. Get TSPSC Syllabus 2018 and Exam Pattern pdf for free download.

TSPSC Marketing Assistant Syllabus 2018 | Exam Pattern

Candidates who are applied for Telangana Public Service Commission TSPSC Marketing Assistant Exam can get syllabus from here. Exam Syllabus Plays a Crucial Role in exam preparation. Without having the knowledge of TSPSC Syllabus 2018 Exam, individuals cannot clearly present in the written examination. Therefore, candidates to qualify the examination to know the in depth TSPSC Syllabus 2018 through this article. In this section, we provide topic Wise Syllabus for Telangana Public Service Commission Marketing Assistant Syllabus 2018. Also, begin your preparation now itself as there is huge TSPSC Marketing Assistant Exam 2018 Syllabus to cover for the exam. Also, access the previous papers for TSPSCL Examination from our site for your preparation.

TSPSC TSDDCF  Exam Pattern 2018

The Exam pattern of TSPSC Marketing Assistant Exam has clearly mentioned on our website. The Telangana Public Service Commission Marketing Assistant Exam Paper has obctive type question of Different Sections like General Aptitude and Reasoning, General English, Numerical Aptitude and General Knowledge. Candidates who going to attending Exam can download the TSPSC Marketing Assistant Test Pattern and Syllabus on this page.


Examination Scheme

Written Examination (Objective Type)No.of QuestionsDuration (Minutes)Maximum Marks
Paper-I: General Studies and
General Abilities
Paper-II: Marketing Management (PG Diploma Level)150150150
Name of the Papers
Language of Examination
Paper-I: General Studies and
General Abilities
Bilingual i.e., English and Telugu
Paper-II: Marketing Management
(PG Diploma Level)

TSDDCF Marketing Assistant Syllabus

The TSPSC Syllabus is provided for the candidates preparing for Exam. Candidates those who have applied for TSPSC Recruitment can use this syllabus helps you to give your best in the Telangana Public Service Commission Exam. The TSPSC Syllabus topics mentioned below.


Paper-I: General Studies and General Abilities

  1. Current Affairs – Regional, National and International
  2. International Relations and
  3. General Science; India’s achievements in Science and Technology
  4. Environmental issues and Disaster Management
  5. Economy of India and Telangana
  6. Geography of India with a focus on Telangana
  7. Indian Constitution and Polity with a focus on local self-Government
  8. Society, Culture, Heritage, Arts and Literature of Telangana
  9. Policies of Telangana State
  10. History of Modern India with a focus on Indian National Movement
  11. History of Telangana with special emphasis on Movement for Telangana Statehood
  12. Logical Reasoning, Analytical Ability and Data Interpretation
  13. Basic English

Paper.II. Marketing Management: (P.G. Diploma Level)

Marketing – Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro -1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers 2. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.

Market Segmentation –Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods,

Marketing Research – Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing

Consumer Markets: – Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process, Industrial Markets – Characteristics

Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage

Pricing – Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing

Distribution Management – Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.

Promotion mix – Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness;

Personal Selling -Role and Importance of Personal selling; Steps in the selling process.

Sales Promotion – Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.

Consumer Behaviour Decision Making –Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post-purchase behaviour,

Services–Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services

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