TSPSC Supervisor (Marketing) Syllabus 2018 PDF | Download TSDDCF Supervisor Exam pattern

TSDDCF Supervisor Syllabus & Exam Pattern 2018 – Download PDF

TSPSC Syllabus 2018 is available here. Telangana Public Service Commission Supervisor Syllabus & Exam Pattern had given here on our website for free download. Candidates who are applied for TSPSC Supervisor Recruitment have started their Exam preparation for the Written Test must download the pdf of TSPSC Supervisor Exam Syllabus and Exam Pattern pdf for free download. All those applicants can check the TSPSC Syllabus and can download. Here, we are providing the TSPSC Supervisor Previous papers along with solutions. Click the below links to download the TSPSCL Supervisor Previous Papers, Syllabus and Exam Pattern. Get TSPSC Syllabus 2018 and Exam Pattern pdf for free download.

TSPSC Supervisor (Marketing) Syllabus 2018 | Exam Pattern

Candidates who are applied for Telangana Public Service Commission TSPSC Supervisor Exam can get syllabus from here. Exam Syllabus Plays a Crucial Role in exam preparation. Without having the knowledge of TSPSC Syllabus 2018 Exam, individuals cannot clearly present in the written examination. Therefore, candidates to qualify the examination to know the in depth TSPSC Syllabus 2018 through this article. In this section, we provide topic Wise Syllabus for Telangana Public Service Commission Supervisor Syllabus 2018. Also, begin your preparation now itself as there is huge TSPSC Supervisor Exam 2018 Syllabus to cover for the exam. Also, access the previous papers for TSPSCL Examination from our site for your preparation.

TSPSC TSDDCF  Supervisor Exam Pattern 2018

The Exam pattern of TSPSC Supervisor Exam has clearly mentioned on our website. The Telangana Public Service Commission Supervisor Exam Paper has obctive type question of Different Sections like General Aptitude and Reasoning, General English, Numerical Aptitude and General Knowledge. Candidates who going to attending Exam can download the TSPSC Supervisor Test Pattern and Syllabus on this page.



Written Examination (Objective Type)No.of






Paper-I: General Studies and

General Abilities







Paper-II: Marketing Management

(PG Diploma Level)



Name of the PapersLanguage of Examination
Paper-I: General Studies and

General Abilities

Bilingual i.e.,

English and Telugu

Paper-II: Marketing Management

(PG Diploma Level)


TSPSC Supervisor Syllabus

The TSPSC Syllabus is provided for the candidates preparing for Exam. Candidates those who have applied for TSPSC Recruitment can use this syllabus helps you to give your best in the Telangana Public Service Commission Exam. The TSPSC Syllabus topics mentioned below.

 TS Dairy TSDDCF  Supervisor Syllabus 

 Paper-I: General Studies and General Abilities


  1. Current Affairs – Regional, National and International
  2. International Relations and
  3. General Science; India’s achievements in Science and Technology
  4. Environmental issues and Disaster Management
  5. Economy of India and Telangana
  6. Geography of India with a focus on Telangana
  7. Indian Constitution and Polity with a focus on local self Government
  8. Society, Culture, Heritage, Arts and Literature of Telangana
  9. Policies of Telangana State
  10. History of Modern India with a focus on Indian National Movement
  11. History of Telangana with special emphasis on Movement for Telangana Statehood
  12. Logical Reasoning, Analytical Ability and Data Interpretation
  13. Basic English

Paper.II. Marketing Management (P.G. Diploma Level)


Marketing – Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro -1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers 2. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.


Market Segmentation –Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods,


Marketing Research – Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing


Consumer Markets: – Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process, Industrial Markets – Characteristics


Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage


Pricing – Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing


Distribution Management – Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.


Promotion mix – Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness;


Personal Selling -Role and Importance of Personal selling; Steps in the selling process.


Sales Promotion – Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.


Consumer Behaviour Decision Making –Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post-purchase behaviour,


Services–Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services.

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